Consolidating Your Online Marketing Base

We all need to make the best use of our time as we pursue our goals, and we must make sure we’re doing the highest priority activities that will give us the highest return on the investment of our precious minutes and dollars.

To that end, I’m making some important changes in what I’m doing regarding selling information products and marketing myself online. I think of it as consolidating my base so I’ll have more secure footing for later expansion.

What I’m Doing More Of…

Concentrating on Creating Information Products

I have several products that I will create over the next few months that I think will be outstanding and of great value, both in the selling information niche and in the personal development niche. (See my Intelligent Productivity blog for more about the latter.)

Redesigning This Blog

Some of you may have noticed I put my picture in the sidebar. But that’s just the beginning. I’ll have an elegant, attractive, and user-friendly design completed by the end of July. (I’m using the same guy who redesigned Intelligent Productivity.)

Expanding My Use of Twitter

I’m having a custom background created. It may even be up right now at @TheJohnSoares. And please follow me! (I took the picture in Zion National Park.)

I’ve also started using Hootsuite to monitor the site and to schedule Tweets. I’m working on strategies to increase my number of quality followers, but I’m not rushing it. (And I’m always open to advice…)

Getting More Education

I just joined Dave Navarro’s More Buyers Every Month Group Mentorship Program.  Dave’s a Third Tribe member who I’ve been paying more and more attention to over the last couple of months. I’m very impressed with how he runs his blog and his mailing list, and I’m also very impressed with the quality of the workshops he has inside the More Buyers Every Month Group Mentorship Program. From what I’ve seen so far, he’s ethical and honest, and a very smart guy who knows a lot about creating and marketing information products. (Yes, those are affiliate links — proud ones.)

What I’m Doing Less Of…

Less Time Writing Blog Posts

I have four blogs I post on regularly, including this one, Intelligent Productivity, my hiking blog, and the nonprofit Mount Shasta Trail Association, plus I write occasional posts on the blogs that support my two e-books on freelance writing (click on the covers in the sidebar).

So I’m cutting back a bit on posting to my main blogs. I’ll post once or twice a week for the next few weeks while I’m finishing products, and then I’ll likely increase the frequency.

Less Time Commenting on Other Blogs

Don’t worry. I’ll still be around reading your blogs and commenting, but it won’t be as often. I’m taking at least a couple days a week to disconnect from social media entirely.

I love reading other blogs, and I know that commenting on blogs is a great way to connect with other like-minded people and bring folks here to my blogs. So I’ll keep doing it.

Consolidating My Base…

I’m doing what I need to do to take my career to the next level. I’ve assessed my goals, examined my current tools and methods, charted how I spend my time.

And I’m taking action.

What about you? What are you doing to improve what you’re doing online? How good are your time management habits? Any thoughts about what I’m doing?

Share This Post On:

Hide Sites

Tagged as: Dave Navarro, information products, More Buyers Every Month Group Mentorship Program, time management