Declining Traffic: Why It Happened

by John Soares June 17, 2010

Since January I’ve noticed the decline in traffic to the blog and sales page for my first information product: Writing College Textbook Supplements: The Definitive Guide to Winning High-Paying Assignments in the College Textbook Publishing Market. At first I didn’t think about it much. Sales have been increasing since I rewrote the sales page along [...]

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Creating an Information Product in 30 Minutes a Day

by John Soares June 15, 2010

So I’ve started  a new information product, an e-book plus other learning aids, and it’s about information products. It’s an idea I had over a year ago, and it all gelled last month. I’ll release it in late summer and, believe me, you’ll hear much more about over the next couple of months. The Problem [...]

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Selling Information Products Weekend Reading 2010-06-11

by John Soares June 11, 2010

The best weekly collection of links related to blogging and being effective on the Internet? — Kristi Hines’s Fetching Friday posts on Kikolani.com. Required reading for me every week. Selling Information Products On this blog, I wrote about: The need for a separate Twitter account for this blog Fred Gleeck’s information product marketing webinars When [...]

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Donate-Tip Buttons on Your Site — Do They Work?

by John Soares June 9, 2010

You provide good information on your blog, right? Can you get paid for that? Perhaps. I’ve seen a few blogs with a donate button, also called “tip jar” or “buy me a cup of coffee.” Copywriter Michel Fortin is one example. Paypal Donate Button for a Nonprofit: Example I’m a hiking guide writer and avid [...]

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Free Webinar Series on Creating Information Products

by John Soares June 9, 2010

Fred Gleeck is only one of a handful of people in the selling information products/internet marketing business that stresses selling ethically. Fred’s been doing this since at least the early 1990s and has mostly focused on list building and creating individual niche sites for each of his products. As many of you know, I follow [...]

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Second Twitter Account? Your Help Needed…

by John Soares June 7, 2010

I need your help with a decision. I recently got great feedback about it on the Third Tribe Marketing forum (affiliate link), but I want to hear from you too, so here’s a modified version of what I posted on 3T. I’m fairly new to Twitter. The only account I’ve used so far is @TheJohnSoares, [...]

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Selling Information Products Weekly Reading

by John Soares June 4, 2010

This is the inaugural version of my weekly examination of recent blog posts that will help you sell more information products on the Internet. For now it comes out on Friday, but I may eventually switch to Saturdays. Selling Information Online Posts First up is a post that’s over two years old, but you need [...]

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Pay-Per-Click Marketing: How Well Is It Working?

by John Soares June 1, 2010

I’ve been on the mailing list of Glenn Livingston, a pay-per-click internet marketing specialist, for quite a while. He’s generous with providing free material such as audio interviews, and I’ve learned a lot from him. I haven’t bought any of his products or services, and I don’t know if they are worthwhile. I found him [...]

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Join Third Tribe Marketing Now — Before the Price Increase

by John Soares May 29, 2010

Many of you have heard of Third Tribe Marketing (affiliate link), the membership site started by Brian Clark and Sonia Simone of Copyblogger.com, Darren Rowse of Problogger.net, and Chris Brogan of ChrisBrogan.com. Third Tribe Marketing offers an alternative to the hard-core, hard-sell methods that turn off so many of us. It’s about connecting with your [...]

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Why I Left Godaddy Hosting

by John Soares May 27, 2010

I just made a big change. I moved all of my websites from Godaddy to Hostgator (affiliate link), and I’m very glad I did. It wasn’t a decision I reached lightly. I’m not an expert with a lot of knowledge about website design and hosting. I focus on creating high-quality content in my information products [...]

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